Defeated Presidential Candidate Spits In The Face of Email Marketing Best...
We all know that over the years politicians have developed a less than stellar reputation. But, in the back of my mind, even through all the scandals, mud slinging and broken promises, I’d like to...
View ArticleHere Come The Olympic Games… And The Spam Scams
The 2012 London Olympic games are finally upon us and excitement is in the air. But, along with all the energy, excitement and anticipation for the athletes (…and me watching!) is a hefty amount of...
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Worried It’s Spam? 5 Things To Look For [Infographic]
The government of Canada has released a new infographic that outlines 5 things to look for to raise some serious red flags that a message is spam. While most people will probably find these things...
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Spamhaus vs. CyberBunker – Biggest DDoS Attack in History
Cue the fight music… In this corner, we have Spamhaus, a nonprofit filtering service founded in 1998 that seeks to identify spam senders and spam service. They play a role in more than 1.7 billion...
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Top ISPs to Enforce New 500 Word Limit in Emails Starting January 1, 2014
The prevailing ideology in the world of email has historically been that spam is the biggest threat to email productivity. A recent 2012 study titled “The Economics of Spam” by Justin M. Rao (Microsoft...
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All About CASL (Canada’s Anti-Spam Legislation) in Plain English
If you’re an email marketer you have undoubtedly heard of CASL, which is the acronym for “Canada’s Anti-Spam Legislation”. Does this new set of rules apply to you? YES! Do you need to care about it?...
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Elite Email Releases CASL Survival Guide
CASL is coming! CASL is coming! CASL is coming! What does this mean? How does this affect me? What do I have to do? When should I start preparing? These are just some of the many questions I have been...
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5 Easy Mistakes That Can Send Your Emails Directly to the Spam Folder
After all your hard work creating and optimizing what you thought was the perfect promotional email, there’s nothing worse than checking in, only to see your open rates are deep in the tank. For many...
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Catching You Up to Speed with Canada’s New Anti-spam Law
If you’re in the business of connecting with customers via marketed emails or SMS messages, you have probably heard that Canada’s new anti-spam legislation (CASL) is up and running this month. Of...
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Learning More about M3AAWG’s Text Message Guidelines
It’s hard to argue with the fact that texting with your customers is at or near the top of the list when it comes to effective marketing strategies. Whether it’s Mashable’s Allegra Tepper noting that...
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Making the Wrong Kind of History: Breaking down the CRTC’s First Spam Fine
After months and months of warnings, press releases, and precautionary tales from this and other industry sources, the hammer finally came down on those who remained unwilling to abide by the new...
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Is VisitGuernsey the Latest Spam Violator?
With a population tipping slightly over 65,000, the quiet island of Guernsey – located in the heart of the English Channel – doesn’t often do enough to warrant making international headlines, even on...
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Should There Be an Email Tax?
Back on April Fool’s Day, our friends to the south had quite the commotion arise around the purported inclusion of an email tax to their current tax code. While this article was nothing more than...
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CASL Check-up: Gauging the Current Outlook on Spam in Canada
With the one year anniversary of Canada’s Anti-Spam Law (CASL) almost here, there’s plenty of questions floating around in the email marketing community. Did CASL work, or is spam still a problem?...
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5 Quick Tips for Steering Clear of Gmail’s New Block Button
On Sept. 23rd, the team behind Gmail dropped yet another bomb in the world of email marketing with the release of its new “block” button. As the staff from Firstpost explains in their look at this...
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5 Tips for Making Your Email Marketing Campaign Safe and Secure
While there’s no denying that email marketing is the biggest name on the web in terms of boosting your awareness among customers, this doesn’t always mean that the inbox stands as a clear and...
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Are Canadian Politicians Violating Canada’s Anti-Spam Legislation?
With election season right around the corner – October 19th to be exact – it’s not too surprising for the news to be dominated by talks regarding election forecasts and debates between incumbents and...
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Did Yahoo Cross the Line with SMS Spam?
As one of the biggest names in the digital world, it’s hard to imagine a tech giant like Yahoo ending up on the wrong side of the law. However, after facing a reversed decision from a three judge...
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Dispelling the Biggest Misconceptions in the Email Marketing World
Like virtually any other portion of the digital world, the email marketing industry is home to its fair share of misconceptions and incorrect assumptions. For most established members of the...
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How to Regain the Trust of Increasingly Wary Inbox Audiences
While the inbox might seem like a safe place to connect with your base of customers and build lasting bonds, there’s always a few bad apples out there who are more than willing to ruin this...
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